Website Optimization for Retina Displays How-to

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The introduction of this new display has offered a significant advantage for online business owners. You can now present your brand or products to your audience at an unprecedented level of quality and resolution, and this has had a tremendous impact on how users interact with the online world.

What is a Retina Image?

Especially for e-commerce platforms as this has led to a greater increase in sales. All these advantages can be yours if you choose to implement Retina Display design into your web solution. As the arrival of Retina Display has opened so many new opportunities for online business owners, this same technology has presented web designers with a few new challenges. Even though the end user mainly focuses on the quality of a site's images, to re-style a website and make it Retina Display ready involves more than just increasing the resolution of the photos.

Retina Display affects all of your site's graphics, therefore, a web designer needs to re-optimize everything.


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So when we talk about Retina Display Design, we are referring to the creation of a web solution that will display correctly on a high-resolution screen enhancing, therefore, the overall user experience. Nowadays building Retina Display ready web solutions from scratch has become commonplace for web designers, but the real challenge for designers is when they need to optimize an existing product for Retina Displays. A website has many different image formats, and each one of them needs to be handled according to its type. These kinds of files are rendered pixel by pixel and cannot scale up.

However, a Retina Display multiplies each bitmap pixel by four, and therefore the image will look stretched and blurry. The solution to this problem is to resize the bitmap image to two times its size and then scale it down to half size using a piece of code.

This can be done through HTML, CSS, Javascript or Media Queries, all of which are elements that a good web designer should know and be able to implement into your website without causing problems. It would be much easier to handle these resolution issues if the website utilizes the SVG format.

website design - How to optimize JPEGs for retina displays? - Graphic Design Stack Exchange

These vectors can scale up and down without affecting the quality of an image. In this case, its sufficient to add the image into the HTML code with whatever size and the image will automatically adapt itself according to the need. As we mentioned earlier, once you get used to using a Retina Display with its amazingly high resolution it becomes very difficult to use a lower resolution display.

Designing on Retina 4K 5K Screens Problem → Photoshop Tricks

In fact, most users have become accustomed to high-resolution images and graphics, therefore, there is no chance that they will settle for anything less. Obviously, this will negatively impact your brand's image and, if you manage an e-commerce, it may prevent many of your visitors from finalizing their purchase.

How To Optimize Your Website for the iMac 5K Retina Display

Given the importance that Retina Display has on the digital market, to not optimize your website or e-commerce for this technology would be a mistake. QPSoftware has tackled this new technology since its initial release, and we have acquired considerable experience in designing Retina Display ready solutions and in re-styling existing ones.

If the platform is not retina-ready, the web content will look blurry and unclear. Media content and graphic design play a vital role for positive user experience and help keep visitors on your website. As more and more retina-based gadgets appear on the market, adopting the website to this technology should be in your to-do list.

A Retina image is an image created specifically to look sharp on a Retina display.

Websites which are not optimized for these screens by comparison look blurry and less appealing. Unlike jpeg and gif images, SVG files are made of vector shapes. They remain smooth and clear on any devices.

Learn simple techniques to make websites look stunning on high-definition Retina Displays.

Implement SVG format to provide your customers with sharp images and positive viewing experience. Trouble occurs with bitmap and other raster image formats like jpeg or gif. Once these images are created and stored, the amount of information in terms of bits per pixel they contain is fixed.


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  5. To create a bitmap Retina image you need to take a larger image, with double the amount of pixels that your image will be displayed at x pixels , and set the image to fill half of that space x pixels. Most of the latest devices incorporate retina displays. In order to provide positive user experience, it is vital to accommodate retina images while developing a website. Making images accessible for all the users is a cornerstone of our business philosophy.